Market Research Report
Based on the parameters below, we project this business would break even in 2.2 years with a net present value of $304,721.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$45,839||$68,759||$91,679||$95,982||$100,488|
|Net Cash Flow||-$102,130||$45,839||$68,759||$91,679||$95,982||$401,951|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Everett.
- median income
- gross rent
- population density
- July temperature
- household size
- November temperature
- land area
- May temperature
- family households
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About Everett and its Consumers
Everett is the county seat of and the largest city in Snohomish County, Washington, United States.Named for Everett Colby, son of founder Charles L. Colby, it lies 25 miles (40 km) north of Seattle. The city had a total population of 103,019 at the 2010 census, making it the 7th largest in the state and fifth-largest in the Puget Sound area. It received an All-America City Award in 2002. Everett is home to the largest public marina on the west coast of the United States and is the western terminus of the western segment of U.S. Route 2. It is also home to Boeing's assembly plant for the 747, 767, 777 and the new 787. Boeing's Everett facility is known for being the largest building in the world by volume at 116.5 million cubic feet (3,300,000 m3). In 2003, Comcast Arena (then known as Everett Events Center), effectively opened Everett to tourism. The $83 million arena continues to host events, once exclusive to Seattle's KeyArena, to present day. From concerts to trade shows, hockey (Everett Silvertips) to high school graduations, the characteristic "Twin Masts" now add their unique signature to Everett's skyline.
Everett is the county seat of and the largest city in Snohomish County, Washington, United States.Named for Everett Colby, son of founder Charles L. Colby, it lies 25 miles (40 km) north of Seattle. The city had a total population of 103,019 at the 2010 census, making it the 7th largest in the state and fifth-largest in the Puget Sound area. It received an All-America City Award in...description source
Population Population (2012) 104,655 Population Density 3,128 ppl/sq mi Population Growth Rate 1.6% Median Income $46,257 Median Age 34.0 Unemployment 6.2% Family Household Percent 56.4% Avg. Household Size 2.4 Avg. House Price $230,000 Foreign Born 16.5% Married 35.0% Cost of Living 58.4%
Demographics White 68.4% Hispanic / Latino 12.9% Black / African American 3.0% Asian 10.1% Native American 1.1%
Market & Regulatory Conditions For Washington
Third parties rate Washington's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness C- Ease of starting a small business B- Cost of hiring a new employee D+ Overall regulatory friendliness D+ Friendliness of health and safety regulations C Friendliness of employment, labor, and hiring regulations D+ Friendliness of tax code D Friendliness of licensing regulations D+ Friendliness of environmental regulations C- Friendliness of zoning regulations D+ Publicity of training programs A- Publicity of networking programs D+ Current economic health of small business 42th/50 Change in revenue over past 12 months 41th/50 Forecast of small business's future economic health 21th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 7th/50 Cost of Doing Business 34th/50 Economy 2th/50 Infrastructure 17th/50 Workforce 24th/50 Quality of life 6th/50 Technology and innovation 4th/50 Business friendliness 23th/50 Education 25th/50 Cost of living 38th/50 Access to capital 9th/50Source: CNBC (2014)
Tax Friendliness Washington Corporate Tax Rate 6.5% Avg Local Corporate Tax Rate in Washington 2.4% Avg Combined Corporate Tax Rate 8.9% Overall tax friendliness 11th/50 Corporate tax rank 28th/50 Individual income tax rank 6th/50 Sales tax rank 46th/50 Unemployment insurance tax rank 19th/50 Property tax rank 23th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.
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Seattle, Washington (PYE: $114,577)
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