Market Research Report
Based on the parameters below, we project this business would break even in 1.9 years with a net present value of $272,758.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$39,472||$59,207||$78,943||$81,901||$84,970|
|Net Cash Flow||-$74,049||$39,472||$59,207||$78,943||$81,901||$339,881|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Green Bay.
- median income
- gross rent
- population density
- July temperature
- household size
- land area
- May temperature
- family households
- November temperature
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About Green Bay and its Consumers
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of 581 feet (177 m) above sea level and is located 112 miles (180 km) north of Milwaukee. The population was 104,057 at the 2010 census. It is the third-largest city in the state of Wisconsin, after Milwaukee and Madison. It is also the third-largest city on the west shore of Lake Michigan, after Chicago and Milwaukee. Green Bay is the principal city of the Green Bay Metropolitan Statistical Area, which covers Brown, Kewaunee, and Oconto Counties and had a combined population of 306,241 at the 2010 census. Green Bay is an industrial city with several meatpacking and paper plants, and a port on Green Bay, an arm of Lake Michigan that locals call the Bay of Green Bay, to avoid conflating it with the eponymous city. It is home to the National Railroad Museum; theNeville Public Museum, with exhibitions of art, history, and science; and the University of WisconsinGreen Bay.
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of 581 feet (177 m) above sea level and is located 112 miles (180 km) north of Milwaukee. The population was 104,057 at the 2010 census. It is the third-largest city in the state of...description source
Population Population (2012) 104,868 Population Density 2,306 ppl/sq mi Population Growth Rate 0.8% Median Income $41,784 Median Age 34.0 Unemployment 8.6% Family Household Percent 58.5% Avg. Household Size 2.4 Avg. House Price $128,100 Foreign Born 7.9% Married 36.6% Cost of Living 49.2%
Demographics White 74.6% Hispanic / Latino 12.0% Black / African American 4.1% Asian 4.2% Native American 2.1%
Market & Regulatory Conditions For Wisconsin
Third parties rate Wisconsin's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness C+ Ease of starting a small business C+ Cost of hiring a new employee C Overall regulatory friendliness C- Friendliness of health and safety regulations D Friendliness of employment, labor, and hiring regulations C- Friendliness of tax code C Friendliness of licensing regulations B- Friendliness of environmental regulations C Friendliness of zoning regulations D+ Publicity of training programs C Publicity of networking programs D+ Current economic health of small business 14th/50 Change in revenue over past 12 months 22th/50 Forecast of small business's future economic health 41th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 17th/50 Cost of Doing Business 26th/50 Economy 22th/50 Infrastructure 10th/50 Workforce 40th/50 Quality of life 24th/50 Technology and innovation 20th/50 Business friendliness 25th/50 Education 10th/50 Cost of living 23th/50 Access to capital 37th/50Source: CNBC (2014)
Tax Friendliness Wisconsin Corporate Tax Rate 5.0% Avg Local Corporate Tax Rate in Wisconsin 0.4% Avg Combined Corporate Tax Rate 5.4% Overall tax friendliness 43th/50 Corporate tax rank 33th/50 Individual income tax rank 43th/50 Sales tax rank 14th/50 Unemployment insurance tax rank 27th/50 Property tax rank 31th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.