Market Research Report
Based on the parameters below, we project this business would break even in 2.0 years with a net present value of $262,242.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$38,314||$57,471||$76,628||$80,103||$83,736|
|Net Cash Flow||-$77,241||$38,314||$57,471||$76,628||$80,103||$334,945|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Gresham.
- median income
- gross rent
- population density
- July temperature
- household size
- November temperature
- family households
- land area
- May temperature
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About Gresham and its Consumers
Gresham is a city located in Multnomah County, Oregon, United States immediately east of Portland. It was named after the American Civil War general, and Postmaster General, Walter Quinton Gresham. The population was 105,594 at the2010 census, making Gresham the fourth largest city in Oregon. Gresham could not establish itself as a city unless given a post office and postal code. A local storeowner offered to use his store as a post office and offered to name the city after Postmaster General Walter Q. Gresham if a post office was granted. Until that time, the city had simply been known as Campground because this forested site was where pioneers often stopped to spend the night and compose themselves before moving on to Portland and the Willamette Valley. Although a post office was established in May 1884, Gresham was not incorporated as a city until 1905. Lewis Shattuck, son of a pioneer family, was the first mayor.
Gresham is a city located in Multnomah County, Oregon, United States immediately east of Portland. It was named after the American Civil War general, and Postmaster General, Walter Quinton Gresham. The population was 105,594 at the2010 census, making Gresham the fourth largest city in Oregon. Gresham could not establish itself as a city unless given a post office and postal code. A local...description source
Population Population (2012) 108,956 Population Density 4,696 ppl/sq mi Population Growth Rate 3.2% Median Income $41,056 Median Age 34.0 Unemployment 7.8% Family Household Percent 66.8% Avg. Household Size 2.7 Avg. House Price $201,200 Foreign Born 15.9% Married 33.9% Cost of Living 52.9%
Demographics White 68.7% Hispanic / Latino 18.9% Black / African American 3.3% Asian 4.2% Native American 0.8%
Market & Regulatory Conditions For Oregon
Third parties rate Oregon's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness B Ease of starting a small business A- Cost of hiring a new employee F Overall regulatory friendliness B- Friendliness of health and safety regulations B Friendliness of employment, labor, and hiring regulations C- Friendliness of tax code C Friendliness of licensing regulations C+ Friendliness of environmental regulations B+ Friendliness of zoning regulations B- Publicity of training programs B Publicity of networking programs B Current economic health of small business 19th/50 Change in revenue over past 12 months 12th/50 Forecast of small business's future economic health 27th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 22th/50 Cost of Doing Business 33th/50 Economy 10th/50 Infrastructure 23th/50 Workforce 39th/50 Quality of life 13th/50 Technology and innovation 22th/50 Business friendliness 26th/50 Education 39th/50 Cost of living 37th/50 Access to capital 15th/50Source: CNBC (2014)
Tax Friendliness Oregon Corporate Tax Rate 0.0% Avg Local Corporate Tax Rate in Oregon 0.0% Avg Combined Corporate Tax Rate 0.0% Overall tax friendliness 12th/50 Corporate tax rank 36th/50 Individual income tax rank 31th/50 Sales tax rank 4th/50 Unemployment insurance tax rank 30th/50 Property tax rank 15th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.
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