Market Research Report
Based on the parameters below, we project this business would break even in 3.2 years with a net present value of $138,686.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$24,490||$36,736||$48,981||$51,234||$53,591|
|Net Cash Flow||-$78,463||$24,490||$36,736||$48,981||$51,234||$214,363|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Santa Rosa.
- median income
- gross rent
- population density
- July temperature
- household size
- November temperature
- land area
- May temperature
- family households
Abrasive blast cleaning businesses can provide a range of services, from surface contaminant removal and cleaning, to the preparation and finishing of many different types of surfaces.
2455 Bennett Valley Rd, C-118 Santa Rosa, CA 95404
PO Box 4013 Georgetown, CA 95634
Snow & Galgiani
Serving the Santa Rosa Area.
Cryo Clean Dry Ice Blasting
4777 Saddle Club Ln Santa Rosa, CA 95409
Henderson Industrial Supply
3350 Fulton Rd Fulton, CA 95439
TIP: Your market is dominated by regional chains. Consider entering the market with an independant business or a national franchise.
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About Santa Rosa and its Consumers
Santa Rosa is the county seat of Sonoma County, California United States. The 2012 census reported a population of 170,685. Santa Rosa is the largest city in California's North Coast, Wine Country and the North Bay; the fifth most populous city in the San Francisco Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 26th most populous city in California. Due to its population, much of Santa Rosa's remaining undisturbed area is on its urban fringe. However, the principal wildlife corridors of Santa Rosa Creek and its tributaries, flow right through the heart of the town. Great blue herons, great egrets, snowy egrets and black-crowned herons nest in the trees of the median strip on West Ninth Street as well as along Santa Rosa Creek and downtown. Deer often are spotted roaming the neighborhoods nearer the eastern hills, as deep into town as Franklin Avenue and the McDonald area; rafters of wild turkeys are relatively common in some areas, and mountain lions are occasionally observed within the city limits.
Santa Rosa is the county seat of Sonoma County, California United States. The 2012 census reported a population of 170,685. Santa Rosa is the largest city in California's North Coast, Wine Country and the North Bay; the fifth most populous city in the San Francisco Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 26th most populous city in California. Due to its...description source
Population Population (2012) 170,685 Population Density 4,133 ppl/sq mi Population Growth Rate 1.7% Median Income $60,730 Median Age 36.0 Unemployment 7.1% Family Household Percent 61.7% Avg. Household Size 2.6 Avg. House Price $359,200 Foreign Born 17.9% Married 31.7% Cost of Living 67.8%
Demographics White 60.1% Hispanic / Latino 27.9% Black / African American 2.5% Asian 5.8% Native American 0.5%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.