Market Research Report
Based on the parameters below, we project this business would break even in 2.1 years with a net present value of $407,734.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$60,238||$90,356||$120,475||$126,400||$132,615|
|Net Cash Flow||-$128,185||$60,238||$90,356||$120,475||$126,400||$530,462|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Westminster.
- median income
- gross rent
- population density
- July temperature
- household size
- land area
- family households
- November temperature
- May temperature
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About Westminster and its Consumers
Westminster is a Home Rule Municipality in Adams and Jefferson counties in the U.S. state of Colorado. Westminster is a northwest suburb of Denver. The Westminster Municipal Center is located 9 miles (14 km) north-northwest of the Colorado State Capitol. The United States Census Bureau that the city population was 106,114 on April 1, 2010 Census. Westminster is the seventh most populous city in the state of Colorado and the 237th most populous city in the United States. The city ranks as the #2 most densely populated city in Colorado at 4,114 people per square mile putting it ahead of Denver and behind only Dupont (pop. 247.) Westminster is a part of the Denver-Aurora-Broomfield, CO Metropolitan Statistical Area and the Denver-Aurora-Boulder Combined Statistical Area. In July 2006, it was ranked as the 24th best place to live in the USA by Money magazine. According to the United States Census Bureau, the city has a total area of 32.9 square miles (85 km2), of which, 31.5 square miles (82 km2) of it is land and 1.4 square miles (3.6 km2) of it (4.14%) is water.
Westminster is a Home Rule Municipality in Adams and Jefferson counties in the U.S. state of Colorado. Westminster is a northwest suburb of Denver. The Westminster Municipal Center is located 9 miles (14 km) north-northwest of the Colorado State Capitol. The United States Census Bureau that the city population was 106,114 on April 1, 2010 Census. Westminster is the seventh most populous city in...description source
Population Population (2012) 109,169 Population Density 3,460 ppl/sq mi Population Growth Rate 2.9% Median Income $61,503 Median Age 34.9 Unemployment 6.8% Family Household Percent 65.4% Avg. Household Size 2.5 Avg. House Price $227,000 Foreign Born 9.0% Married 27.7% Cost of Living 55.8%
Demographics White 65.9% Hispanic / Latino 22.7% Black / African American 2.0% Asian 6.1% Native American 0.2%
Market & Regulatory Conditions For Colorado
Third parties rate Colorado's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness B+ Ease of starting a small business B+ Cost of hiring a new employee B+ Overall regulatory friendliness B+ Friendliness of health and safety regulations B Friendliness of employment, labor, and hiring regulations B+ Friendliness of tax code B+ Friendliness of licensing regulations B+ Friendliness of environmental regulations B- Friendliness of zoning regulations B- Publicity of training programs D+ Publicity of networking programs C Current economic health of small business 33th/50 Change in revenue over past 12 months 33th/50 Forecast of small business's future economic health 9th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 8th/50 Cost of Doing Business 35th/50 Economy 8th/50 Infrastructure 29th/50 Workforce 5th/50 Quality of life 12th/50 Technology and innovation 9th/50 Business friendliness 16th/50 Education 28th/50 Cost of living 34th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness Colorado Corporate Tax Rate 2.9% Avg Local Corporate Tax Rate in Colorado 4.5% Avg Combined Corporate Tax Rate 7.4% Overall tax friendliness 20th/50 Corporate tax rank 12th/50 Individual income tax rank 16th/50 Sales tax rank 43th/50 Unemployment insurance tax rank 35th/50 Property tax rank 22th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.