Market Research Report
Based on the parameters below, we project this business would break even in 2.1 years with a net present value of $103,755.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$15,456||$23,184||$30,912||$32,272||$33,692|
|Net Cash Flow||-$32,995||$15,456||$23,184||$30,912||$32,272||$134,767|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Wilmington.
- median income
- gross rent
- population density
- July temperature
- November temperature
- land area
- household size
- May temperature
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About Wilmington and its Consumers
Wilmington is a port city in and is the county seat of New Hanover County in coastal southeastern North Carolina, United States.The population is 106,476; according to the 2010 Census it is the eighth most populous city in the state. Wilmington is the principal city of the Wilmington Metropolitan Statistical Area, a metropolitan area that includes New Hanover and Pendercounties in southeastern North Carolina,which has a population of 263,429 as of the 2012 Census Estimate. Wilmington was settled by European Americans along the Cape Fear River. Its historic downtown has a one-mile-long Riverwalk, developed as a tourist attraction. It is minutes away from nearby beaches. The National Trust for Historic Preservation named Wilmington, North Carolina, one of its 2008 Dozen Distinctive Destinations.City residents live between the river and the ocean, with four nearby beach communities: Fort Fisher, Wrightsville Beach, Carolina Beach, and Kure Beach all within half-hour drives from downtown Wilmington.
Wilmington is a port city in and is the county seat of New Hanover County in coastal southeastern North Carolina, United States.The population is 106,476; according to the 2010 Census it is the eighth most populous city in the state. Wilmington is the principal city of the Wilmington Metropolitan Statistical Area, a metropolitan area that includes New Hanover and Pendercounties in southeastern...description source
Population Population (2012) 109,922 Population Density 2,134 ppl/sq mi Population Growth Rate 3.2% Median Income $34,695 Median Age 33.9 Unemployment 8.3% Family Household Percent 50.7% Avg. Household Size 2.2 Avg. House Price $216,600 Foreign Born 4.2% Married 39.7% Cost of Living 49.9%
Demographics White 70.8% Hispanic / Latino 6.1% Black / African American 19.6% Asian 1.2% Native American 0.4%
Market & Regulatory Conditions For North Carolina
Third parties rate North Carolina's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness C+ Ease of starting a small business C Cost of hiring a new employee A- Overall regulatory friendliness C- Friendliness of health and safety regulations C Friendliness of employment, labor, and hiring regulations D Friendliness of tax code D+ Friendliness of licensing regulations C Friendliness of environmental regulations C+ Friendliness of zoning regulations C+ Publicity of training programs D Publicity of networking programs C+ Current economic health of small business 27th/50 Change in revenue over past 12 months 25th/50 Forecast of small business's future economic health 22th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 5th/50 Cost of Doing Business 23th/50 Economy 4th/50 Infrastructure 21th/50 Workforce 4th/50 Quality of life 34th/50 Technology and innovation 12th/50 Business friendliness 19th/50 Education 33th/50 Cost of living 14th/50 Access to capital 17th/50Source: CNBC (2014)
Tax Friendliness North Carolina Corporate Tax Rate 4.8% Avg Local Corporate Tax Rate in North Carolina 2.2% Avg Combined Corporate Tax Rate 6.9% Overall tax friendliness 16th/50 Corporate tax rank 25th/50 Individual income tax rank 15th/50 Sales tax rank 33th/50 Unemployment insurance tax rank 11th/50 Property tax rank 29th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.