Market Research Report
Based on the parameters below, we project this business would break even in 2.5 years with a net present value of $196,446.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$30,865||$46,298||$61,730||$64,570||$67,540|
|Net Cash Flow||-$77,224||$30,865||$46,298||$61,730||$64,570||$270,160|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Anaheim.
- median income
- July temperature
- August temperature
- gross rent
- population density
- February temperature
- house price
- business activity
- land area
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1917 E La Palma Ave Anaheim, CA 92805
929 S Brookhurst St Anaheim, CA 92804
6394 E Santa Ana Canyon Rd Anaheim, CA 92807
2274 E Lincoln Ave Anaheim, CA 92806
Nihar "Knee" Parekh
227 S State College Blvd Anaheim, CA 92806
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Anaheim and its Consumers
Anaheim is a city located in Orange County, part of the Los Angeles metropolitan area. In the 2010 United States Census, the city of Anaheim had a population of 336,265, making it the most populated city in Orange County, the 10th most-populated city in California,and the 54th-most populated city in the United States. Anaheim is the second largest city in Orange County in terms of land area (after Irvine), and is known for its theme parks, sports teams and convention center. Anaheim is based on a tourism economy, meaning that tourism is its main source of income. In addition to The Walt Disney Company being the city's largest employer, the Disneyland Resort itself contributes about $4.7 billion annually to Southern California's economy. It also produces $255 million in taxes every year.Another source of tourism is the Anaheim Convention Center, which is home to many important national conferences. The Anaheim Canyon business park makes up 63% of Anaheim's industrial space and is the largest industrial district in Orange County. Anaheim Canyon is also home to the second largest business park in Orange County. Anaheim Canyon houses 2,600 businesses, which employ over 55,000 workers.
Anaheim is a city located in Orange County, part of the Los Angeles metropolitan area. In the 2010 United States Census, the city of Anaheim had a population of 336,265, making it the most populated city in Orange County, the 10th most-populated city in California,and the 54th-most populated city in the United States. Anaheim is the second largest city in Orange County in terms of land area...description source
Population Population (2012) 343,248 Population Density 6,887 ppl/sq mi Population Growth Rate 2.1% Median Income $56,858 Median Age 33.8 Unemployment 5.2% Family Household Percent 75.6% Avg. Household Size 3.4 Avg. House Price $394,700 Foreign Born 37.1% Married 44.0% Cost of Living 65.6%
Demographics White 26.8% Hispanic / Latino 54.0% Black / African American 2.4% Asian 15.0% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.