Market Research Report
Based on the parameters below, we project this business would break even in 1.9 years with a net present value of $206,731.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$30,033||$45,049||$60,065||$62,503||$65,040|
|Net Cash Flow||-$58,023||$30,033||$45,049||$60,065||$62,503||$260,159|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Atlanta.
- median income
- July temperature
- August temperature
- gross rent
- population density
- land area
- business activity
- house price
- February temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
7130 Buford Hwy NE Ste C-140 Atlanta, GA 30340
3369 Buford Hwy NE Ste 830 B1 Atlanta, GA 30329
Habif Arogeti & Wynne LLP
5 Concourse Pkwy Atlanta, GA 30328
Herman Silver & Associates CPAs LLC
6445 Powers Ferry Rd Atlanta, GA 30339
Rhodes Young Black & Duncan
2200 Century Pkwy NE Atlanta, GA 30345
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About Atlanta and its Consumers
Atlanta is the capital of and the most populous city in the U.S. state of Georgia, with an estimated 2012 population of 443,775.Atlanta is the cultural and economic center of the Atlanta metropolitan area, home to 5,457,831 people and the ninth largest metropolitan area in the United States.Atlanta is the county seat of Fulton County, and a small portion of the city extends eastward into DeKalb County. Atlanta was established in 1837 at the intersection of two railroad lines, and the city rose from the ashes of the Civil War to become a national center of commerce. In the decades following the Civil Rights Movement, during which the city earned a reputation as "too busy to hate" for the progressive views of its citizens and leaders,Atlanta attained international prominence. Atlanta is the primary transportation hub of the Southeastern United States, via highway, railroad, and air, withHartsfieldJackson Atlanta International Airport . Atlanta is considered an "alpha-" or "world city",and with a gross domestic product of US$270 billion, Atlanta's economyranks 15th among world cities and sixth in the nation. Although Atlanta's economy is considered diverse, dominant sectors include logistics, professional and business services, media operations, and information technology.
Atlanta is the capital of and the most populous city in the U.S. state of Georgia, with an estimated 2012 population of 443,775.Atlanta is the cultural and economic center of the Atlanta metropolitan area, home to 5,457,831 people and the ninth largest metropolitan area in the United States.Atlanta is the county seat of Fulton County, and a small portion of the city extends eastward into DeKalb...description source
Population Population (2012) 443,775 Population Density 3,332 ppl/sq mi Population Growth Rate 5.7% Median Income $43,903 Median Age 33.2 Unemployment 10.9% Family Household Percent 43.4% Avg. Household Size 2.1 Avg. House Price $190,300 Foreign Born 9.7% Married 52.9% Cost of Living 50.7%
Demographics White 35.3% Hispanic / Latino 6.5% Black / African American 53.4% Asian 3.4% Native American 0.1%
Market & Regulatory Conditions For Georgia
Third parties rate Georgia's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness A Ease of starting a small business A Cost of hiring a new employee B Overall regulatory friendliness B+ Friendliness of health and safety regulations B+ Friendliness of employment, labor, and hiring regulations A- Friendliness of tax code B Friendliness of licensing regulations B Friendliness of environmental regulations B- Friendliness of zoning regulations B Publicity of training programs B+ Publicity of networking programs A Current economic health of small business 31th/50 Change in revenue over past 12 months 39th/50 Forecast of small business's future economic health 8th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 1th/50 Cost of Doing Business 20th/50 Economy 3th/50 Infrastructure 1th/50 Workforce 1th/50 Quality of life 32th/50 Technology and innovation 16th/50 Business friendliness 14th/50 Education 32th/50 Cost of living 22th/50 Access to capital 11th/50Source: CNBC (2014)
Tax Friendliness Georgia Corporate Tax Rate 4.0% Avg Local Corporate Tax Rate in Georgia 3.0% Avg Combined Corporate Tax Rate 7.0% Overall tax friendliness 36th/50 Corporate tax rank 8th/50 Individual income tax rank 42th/50 Sales tax rank 17th/50 Unemployment insurance tax rank 36th/50 Property tax rank 30th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.