Market Research Report
Based on the parameters below, we project this business would break even in 1.8 years with a net present value of $187,389.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$26,725||$40,087||$53,449||$55,835||$58,328|
|Net Cash Flow||-$49,227||$26,725||$40,087||$53,449||$55,835||$233,313|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Cape Coral.
- July temperature
- median income
- August temperature
- gross rent
- February temperature
- population density
- land area
- house price
- business activity
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1237 Cape Coral Pkwy E Cape Coral, FL 33904
2378 Surfside Blvd Ste A123 Cape Coral, FL 33991
2311 Santa Barbara Blvd Ste 113 Cape Coral, FL 33991
80 Hancock Bridge Pkwy W Ste G25-26 Cape Coral, FL 33991
1338 Del Prado Blvd S Ste 10 Cape Coral, FL 33990
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Cape Coral and its Consumers
Cape Coral is a city located in Lee County, Florida, United States, on the Gulf of Mexico. Founded in 1957 and developed as a master-planned, pre-platted community, the city grew to a population of 154,305 by the year 2010.With an area of 120 square miles (310 km2), Cape Coral is the largest city between Tampa and Miami. It is a principal city in the Cape Coral Fort Myers, Florida Metropolitan Statistical Area. The population estimate for the statistical area was 645,899 for 2009.The city is known as a "Waterfront Wonderland", since with over 400 mi (640 km) of navigable waterways, Cape Coral has more miles of canals than any other city in the world. The economy in Cape Coral is based on local government services, health care, retail and real estate/construction. The City's Economic Development Office promotes and incentivizes business relocation to Cape Coral. In 2009 the City's top five employers were the Lee County School District, Cape Coral City Hall, Publix Supermarkets, Cape Coral Hospital and Walmart.
Cape Coral is a city located in Lee County, Florida, United States, on the Gulf of Mexico. Founded in 1957 and developed as a master-planned, pre-platted community, the city grew to a population of 154,305 by the year 2010.With an area of 120 square miles (310 km2), Cape Coral is the largest city between Tampa and Miami. It is a principal city in the Cape Coral Fort Myers, Florida...description source
Population Population (2012) 161,248 Population Density 1,525 ppl/sq mi Population Growth Rate 4.5% Median Income $47,478 Median Age 41.9 Unemployment 7.2% Family Household Percent 71.6% Avg. Household Size 2.5 Avg. House Price $121,900 Foreign Born 13.9% Married 22.7% Cost of Living 48.3%
Demographics White 73.5% Hispanic / Latino 19.5% Black / African American 3.7% Asian 1.5% Native American 0.2%
Market & Regulatory Conditions For Florida
Third parties rate Florida's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness C Ease of starting a small business C Cost of hiring a new employee C Overall regulatory friendliness B- Friendliness of health and safety regulations C+ Friendliness of employment, labor, and hiring regulations B- Friendliness of tax code B+ Friendliness of licensing regulations C+ Friendliness of environmental regulations C+ Friendliness of zoning regulations C+ Publicity of training programs C Publicity of networking programs C+ Current economic health of small business 34th/50 Change in revenue over past 12 months 35th/50 Forecast of small business's future economic health 23th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 20th/50 Cost of Doing Business 37th/50 Economy 11th/50 Infrastructure 27th/50 Workforce 3th/50 Quality of life 28th/50 Technology and innovation 12th/50 Business friendliness 35th/50 Education 38th/50 Cost of living 31th/50 Access to capital 7th/50Source: CNBC (2014)
Tax Friendliness Florida Corporate Tax Rate 6.0% Avg Local Corporate Tax Rate in Florida 0.6% Avg Combined Corporate Tax Rate 6.6% Overall tax friendliness 5th/50 Corporate tax rank 14th/50 Individual income tax rank 1th/50 Sales tax rank 12th/50 Unemployment insurance tax rank 3th/50 Property tax rank 16th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.