Market Research Report
Based on the parameters below, we project this business would break even in 1.9 years with a net present value of $277,305.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$39,707||$59,561||$79,414||$82,908||$86,556|
|Net Cash Flow||-$74,014||$39,707||$59,561||$79,414||$82,908||$346,226|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Charlotte.
- median income
- July temperature
- August temperature
- gross rent
- land area
- population density
- house price
- business activity
- nearby population
- February temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
Hill, Debi G CPA
7422 Carmel Executive Park Dr Charlotte, NC 28226
Hill, Debi G
7422 Carmel Executive Park Dr Charlotte, NC 28226
Greene, Mary J
7301 Carmel Executive Park Dr Charlotte, NC 28226
Hobbs Crossley Benefield & Craven PA
3750 Latrobe Dr Charlotte, NC 28211
Russell Allen & Associates
408 Beaumont Ave Charlotte, NC 28204
TIP: Your market is dominated by independant companies. Consider entering with a national or regional franchise.
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About Charlotte and its Consumers
Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2013, the estimated population of Charlotte according to the U.S. Census Bureau was 792,862,making it the 16th largest city in the United States based on population. The Charlotte metropolitan area ranks 23rd largest in the US and had a 2013 population of 2,335,358.The Charlotte metropolitan area is part of a sixteen-county market region or combined statistical area with a 2013 U.S. Census population estimate of 2,493,040. The city is a major U.S. financial center, with both Bank of America and Wells Fargo's East Coast operations headquartered in the city. Charlotte is also home of the Carolina Panthers of the National Football League, the Charlotte Hornets of the National Basketball Association, the Charlotte Hounds of Major League Lacrosse, the NASCAR Hall of Fame, Carowinds amusement park, and the U.S. National Whitewater Center. Charlotte has a humid subtropical climate. Charlotte is located several miles east of the Catawba River and southeast of Lake Norman, the largest man-made lake in North Carolina. Lake Wylie and Mountain Island Lake are two smaller man-made lakes located near the city.
Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2013, the estimated population of Charlotte according to the U.S. Census Bureau was 792,862,making it the 16th largest city in the United States based on population. The Charlotte metropolitan area ranks 23rd largest in the US and had a 2013 population of 2,335,358.The Charlotte metropolitan...description source
Population Population (2012) 775,202 Population Density 2,604 ppl/sq mi Population Growth Rate 6.0% Median Income $50,177 Median Age 33.4 Unemployment 8.5% Family Household Percent 60.5% Avg. Household Size 2.5 Avg. House Price $167,400 Foreign Born 12.6% Married 38.5% Cost of Living 48.9%
Demographics White 45.5% Hispanic / Latino 13.3% Black / African American 33.6% Asian 5.0% Native American 0.1%
Market & Regulatory Conditions For North Carolina
Third parties rate North Carolina's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness C+ Ease of starting a small business C Cost of hiring a new employee A- Overall regulatory friendliness C- Friendliness of health and safety regulations C Friendliness of employment, labor, and hiring regulations D Friendliness of tax code D+ Friendliness of licensing regulations C Friendliness of environmental regulations C+ Friendliness of zoning regulations C+ Publicity of training programs D Publicity of networking programs C+ Current economic health of small business 27th/50 Change in revenue over past 12 months 25th/50 Forecast of small business's future economic health 22th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 5th/50 Cost of Doing Business 23th/50 Economy 4th/50 Infrastructure 21th/50 Workforce 4th/50 Quality of life 34th/50 Technology and innovation 12th/50 Business friendliness 19th/50 Education 33th/50 Cost of living 14th/50 Access to capital 17th/50Source: CNBC (2014)
Tax Friendliness North Carolina Corporate Tax Rate 4.8% Avg Local Corporate Tax Rate in North Carolina 2.2% Avg Combined Corporate Tax Rate 6.9% Overall tax friendliness 16th/50 Corporate tax rank 25th/50 Individual income tax rank 15th/50 Sales tax rank 33th/50 Unemployment insurance tax rank 11th/50 Property tax rank 29th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.