Market Research Report
Based on the parameters below, we project this business would break even in 3.2 years with a net present value of $142,314.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$25,034||$37,551||$50,068||$52,371||$54,781|
|Net Cash Flow||-$79,656||$25,034||$37,551||$50,068||$52,371||$219,122|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Concord.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- business activity
- February temperature
- land area
- April temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
2151 Salvio St Ste D Concord, CA 94520
Goodwin Jennifer L CPA
PO Box 21640 Concord, CA 94521
Butler, Edwin A MBA CPA
PO Box 1130 Concord, CA 94522
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About Concord and its Consumers
Founded in 1869, Concord, California is a city of nearly 125,000 people in the San Francisco Bay Area referred to as the "North Bay". Concord is located in the San Francisco'Oakland'Fremont metropolitan area, which has a population in excess of 4.1 million people. Concord is approximately forty minutes northeast of San Francisco, thirty minutes northeast of Oakland, and forty to fifty minutes southeast of the Napa/Sonoma wine country. Nearby Oakland was ranked in the top ten "Most Fun U.S. Cities" in a study conducted by Cranium, Inc. in 2004. Nearby San Francisco was ranked in the top fifteen in the same study. Both Oakland and San Francisco are also past National Civic League "All-America City Award" winners. Concord experiences warm summers and cool winters. Summer average daily temperatures are in the high eighties (degrees Fahrenheit), and winter average daily temperatures are in the mid-fifties (degrees Fahrenheit). Concord residents have easy access to all of the arts, cultural, and entertainment offerings of nearby Oakland, San Francisco, as well as California wine country.
Founded in 1869, Concord, California is a city of nearly 125,000 people in the San Francisco Bay Area referred to as the "North Bay". Concord is located in the San Francisco'Oakland'Fremont metropolitan area, which has a population in excess of 4.1 million people. Concord is approximately forty minutes northeast of San Francisco, thirty minutes northeast of Oakland, and forty to fifty minutes...description source
Population Population (2012) 124,711 Population Density 4,082 ppl/sq mi Population Growth Rate 2.2% Median Income $60,391 Median Age 37.3 Unemployment 8.3% Family Household Percent 67.9% Avg. Household Size 2.7 Avg. House Price $347,100 Foreign Born 26.5% Married 32.1% Cost of Living 69.2%
Demographics White 50.2% Hispanic / Latino 27.8% Black / African American 3.1% Asian 12.9% Native American 0.5%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.