Market Research Report
Based on the parameters below, we project this business would break even in 2.3 years with a net present value of $349,080.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$53,176||$79,763||$106,351||$111,243||$116,360|
|Net Cash Flow||-$122,410||$53,176||$79,763||$106,351||$111,243||$465,441|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Corona.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- land area
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
650 S Lincoln Ave Ste 103 Corona, CA 92882
Saddleback Valley Financial Services, Inc.
14198 Post St Corona, CA 92880
Corona Business Services
Corona, CA 92883
1655 E Sixth St Ste A5A Corona, CA 92879
200 South Main St. Ste#307 Corona, CA 92882
TIP: Your market is dominated by independant companies. Consider entering with a national or regional franchise.
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About Corona and its Consumers
Founded in 1896, Corona is located in Southern California in Riverside County. Corona is a city of over 131,000 people. Corona is approximately fifty minutes southeast of Los Angeles and thirty minutes northeast of Long Beach. It is near the Cleveland National Forest and in a region that is known as the "Inland Empire".Nearby Los Angeles was ranked in the top thirty "Most Fun U.S. Cities" in a study conducted by Cranium, Inc. in 2004. Corona weather is characterized by hot summers and warm winters. Summer daily temperatures average in the low nineties, and winter daily temperatures average in the high sixties and low seventies (degrees Fahrenheit) Corona residents have relatively easy access to all of the entertainment offerings of nearby Los Angeles. Some of the more notable entertainment attractions in Corona include: The Fender Center for Music Education, more commonly known as the Fender Museum , The Glen Ivy Hot Springs Spa, The Pole Position Raceway, Uncle Bud's Automotive Museum.
Founded in 1896, Corona is located in Southern California in Riverside County. Corona is a city of over 131,000 people. Corona is approximately fifty minutes southeast of Los Angeles and thirty minutes northeast of Long Beach. It is near the Cleveland National Forest and in a region that is known as the "Inland Empire".Nearby Los Angeles was ranked in the top thirty "Most Fun U.S. Cities" in a...description source
Population Population (2012) 158,391 Population Density 4,079 ppl/sq mi Population Growth Rate 3.9% Median Income $80,557 Median Age 32.2 Unemployment 8.2% Family Household Percent 80.8% Avg. Household Size 3.4 Avg. House Price $322,900 Foreign Born 24.9% Married 34.4% Cost of Living 60.4%
Demographics White 39.6% Hispanic / Latino 39.8% Black / African American 5.5% Asian 11.5% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.