Market Research Report
Based on the parameters below, we project this business would break even in 2.0 years with a net present value of $169,340.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$24,519||$36,778||$49,038||$51,261||$53,586|
|Net Cash Flow||-$47,910||$24,519||$36,778||$49,038||$51,261||$214,345|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Eugene.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- business activity
- land area
- February temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
390 Coburg Rd Ste B Eugene, OR 97401
1445 Willamette St Ste 4 Eugene, OR 97401
45F Division Ave Eugene, OR 97404
4722 Royal Ave Eugene, OR 97402
3169 W 11th Ave Eugene, OR 97402
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Eugene and its Consumers
Eugene is a major city of the Pacific Northwest located in the State of Oregon. It is the third-largest city in the state and the county seat of Lane County. It is located at the south end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about 50 miles (80 km) east of the Oregon Coast. As of the 2010 census, Eugene has a population of 156,185, and Lane County (co-located with the Eugene-Springfield Metropolitan Statistical Area) (MSA) has a population of 351,715.While Eugene has long been the second-largest city in Oregon, it was briefly surpassed by Salem between 2005 and 2007.The Eugene-Springfield, Oregon MSA is the 146th largest metropolitan statistical area of the U.S., and the third-largest in the state, behind the Portland Metropolitan Areaand the Salem Metropolitan Area. Eugene is home to the University of Oregon. The city is also noted for its natural beauty, recreational opportunities (especially bicycling, running/jogging, rafting, kayaking), focus on the arts, activist political leanings, and residents with "alternative" lifestyles. Eugene's slogan is "A Great City for the Arts and Outdoors" It is also referred to as the "Emerald City", and as "Track Town, USA".
Eugene is a major city of the Pacific Northwest located in the State of Oregon. It is the third-largest city in the state and the county seat of Lane County. It is located at the south end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about 50 miles (80 km) east of the Oregon Coast. As of the 2010 census, Eugene has a population of 156,185, and Lane...description source
Population Population (2012) 157,986 Population Density 3,613 ppl/sq mi Population Growth Rate 1.2% Median Income $37,339 Median Age 34.3 Unemployment 7.8% Family Household Percent 51.1% Avg. Household Size 2.2 Avg. House Price $236,600 Foreign Born 7.8% Married 43.9% Cost of Living 51.2%
Demographics White 81.7% Hispanic / Latino 8.0% Black / African American 0.7% Asian 3.8% Native American 1.3%
Market & Regulatory Conditions For Oregon
Third parties rate Oregon's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness B Ease of starting a small business A- Cost of hiring a new employee F Overall regulatory friendliness B- Friendliness of health and safety regulations B Friendliness of employment, labor, and hiring regulations C- Friendliness of tax code C Friendliness of licensing regulations C+ Friendliness of environmental regulations B+ Friendliness of zoning regulations B- Publicity of training programs B Publicity of networking programs B Current economic health of small business 19th/50 Change in revenue over past 12 months 12th/50 Forecast of small business's future economic health 27th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 22th/50 Cost of Doing Business 33th/50 Economy 10th/50 Infrastructure 23th/50 Workforce 39th/50 Quality of life 13th/50 Technology and innovation 22th/50 Business friendliness 26th/50 Education 39th/50 Cost of living 37th/50 Access to capital 15th/50Source: CNBC (2014)
Tax Friendliness Oregon Corporate Tax Rate 0.0% Avg Local Corporate Tax Rate in Oregon 0.0% Avg Combined Corporate Tax Rate 0.0% Overall tax friendliness 12th/50 Corporate tax rank 36th/50 Individual income tax rank 31th/50 Sales tax rank 4th/50 Unemployment insurance tax rank 30th/50 Property tax rank 15th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.