Market Research Report
Based on the parameters below, we project this business would break even in 2.7 years with a net present value of $186,067.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$30,321||$45,482||$60,643||$63,432||$66,350|
|Net Cash Flow||-$82,782||$30,321||$45,482||$60,643||$63,432||$265,400|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Fullerton.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- nearby population
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
Serving the Fullerton Area.
Fullerton Business Service Inc.
216 E Commonwealth Ave Fullerton, CA 92832
Wiegel Szekel & Frisby An Accountancy Corporation
500 N State College Blvd Suite 1110 Orange, CA 92868
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About Fullerton and its Consumers
Founded in 1887, Fullerton is a city in Southern California in northern Orange County. It is a city of over 131,000 people. Fullerton is approximately thirty minutes southeast of Los Angeles and ten minutes north of Anaheim. Nearby Los Angeles was ranked in the top thirty "Most Fun U.S. Cities" in a study conducted by Cranium, Inc. in 2004. San Diego, an hour and forty minutes south of Fullerton, was ranked eighteenth in the same study. Orange County, California was named as one of the "Top 25 Cities for Doing Business in America" by Inc. magazine in 2004. Fullerton has a dry climate, with warm summers that have average daily temperatures in the mid-eighties (degrees Fahrenheit). Winter temperatures average in the high sixties and low seventies (degrees Fahrenheit). Residents of Fullerton have easy access to all of the entertainment offerings of nearby Anaheim and Los Angeles. Fullerton is home to an independent minor league baseball team, the Fullerton Flyers, who play in the Golden Baseball League.
Founded in 1887, Fullerton is a city in Southern California in northern Orange County. It is a city of over 131,000 people. Fullerton is approximately thirty minutes southeast of Los Angeles and ten minutes north of Anaheim. Nearby Los Angeles was ranked in the top thirty "Most Fun U.S. Cities" in a study conducted by Cranium, Inc. in 2004. San Diego, an hour and forty minutes south of...description source
Population Population (2012) 138,574 Population Density 6,199 ppl/sq mi Population Growth Rate 2.5% Median Income $65,648 Median Age 34.5 Unemployment 7.3% Family Household Percent 68.8% Avg. Household Size 2.9 Avg. House Price $484,800 Foreign Born 29.6% Married 35.9% Cost of Living 66.1%
Demographics White 36.9% Hispanic / Latino 34.4% Black / African American 2.0% Asian 23.5% Native American 0.3%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.