Market Research Report
Based on the parameters below, we project this business would break even in 2.8 years with a net present value of $146,361.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$24,261||$36,392||$48,523||$50,755||$53,089|
|Net Cash Flow||-$68,757||$24,261||$36,392||$48,523||$50,755||$212,357|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Glendale.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- business activity
- February temperature
- land area
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
306 S Brand Blvd Glendale, CA 91204
1800 S Brand Blvd Ste 104 Glendale, CA 91204
520 N Central Ave , Ste 101 Glendale, CA 91203
Patrick Law CPA
700 N Central Ave Suite 560 Glendale, CA 91203
Russ & Allcroft
741 Glenvia St Glendale, CA 91206
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Glendale and its Consumers
Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719,making it the third largest city in Los Angeles County and the 22nd largest city in the state of California. Glendale lies at the eastern end of the San Fernando Valley, bisected by the Verdugo Mountains, and is a suburb in theGreater Los Angeles Area. The city is bordered to the northwest by the Sun Valley and Tujunga neighborhoods of Los Angeles; to the northeast by La Cañada Flintridge and the unincorporated area of La Crescenta; to the west by Burbank andGriffith Park; to the east by Eagle Rock and Pasadena; to the south by the Atwater Village neighborhood of Los Angeles; and to the southeast by Glassell Park neighborhood of Los Angeles. The Golden State, Ventura, Glendale, and Foothill freewaysrun through the city. Glendale's Forest Lawn Memorial Park Cemetery contains the remains of many noted celebrities and local residents. Glendale is also noted for having one of the largest communities of Armenian descent in the United States.
Glendale is a city in Los Angeles County, California, United States. As of the 2010 Census, the city population is 191,719,making it the third largest city in Los Angeles County and the 22nd largest city in the state of California. Glendale lies at the eastern end of the San Fernando Valley, bisected by the Verdugo Mountains, and is a suburb in theGreater Los Angeles Area. The city is bordered...description source
Population Population (2012) 194,478 Population Density 6,386 ppl/sq mi Population Growth Rate 1.4% Median Income $47,647 Median Age 41.1 Unemployment 9.4% Family Household Percent 69.3% Avg. Household Size 2.6 Avg. House Price $588,000 Foreign Born 54.7% Married 29.7% Cost of Living 74.3%
Demographics White 64.8% Hispanic / Latino 17.9% Black / African American 0.7% Asian 14.9% Native American 0.3%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.