Market Research Report
Based on the parameters below, we project this business would break even in 2.5 years with a net present value of $265,210.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$41,986||$62,979||$83,972||$87,834||$91,875|
|Net Cash Flow||-$107,064||$41,986||$62,979||$83,972||$87,834||$367,498|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Huntington Beach.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- nearby population
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
18377 Beach Blvd Ste 334 Huntington Beach, CA 92648
16483 Bolsa Chica St Huntington Beach, CA 92649
Serving the Huntington Beach Area.
16672 Beach Blvd Ste J Huntington Beach, CA 92647
9105 Atlanta Ave Huntington Beach, CA 92646
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Huntington Beach and its Consumers
Huntington Beach is a seaside city in Orange County in Southern California. The city is named after American businessmanHenry E. Huntington. According to the 2010 census, the city population was 189,992; making it the largest beach city in Orange County in terms of population. The estimate for 2013 shows that the population is 197,575.It is bordered by the Pacific Ocean on the southwest, by Seal Beach on the northwest, by Costa Mesa on the east, by Newport Beach on the southeast, byWestminster on the north, and by Fountain Valley on the northeast. Huntington Beach (AKA "H.B.") is known for its long 9.5-mile (15.3 km) stretch of sandy beach, mild climate, excellent surfing, and beach culture. The ocean waves are enhanced by a natural effect caused by the edge-diffraction of open ocean swells around the island of Catalina. Swells generated predominantly from the North Pacific in winter and from a combination of Southern Hemisphere storms and hurricanes in the summer focus on Huntington Beach creating consistent surf all year long, thus the nickname "Surf City, USA".
Huntington Beach is a seaside city in Orange County in Southern California. The city is named after American businessmanHenry E. Huntington. According to the 2010 census, the city population was 189,992; making it the largest beach city in Orange County in terms of population. The estimate for 2013 shows that the population is 197,575.It is bordered by the Pacific Ocean on the southwest, by...description source
Population Population (2012) 194,708 Population Density 7,279 ppl/sq mi Population Growth Rate 2.5% Median Income $75,336 Median Age 40.1 Unemployment 5.3% Family Household Percent 64.9% Avg. Household Size 2.5 Avg. House Price $616,400 Foreign Born 16.0% Married 33.7% Cost of Living 66.9%
Demographics White 66.6% Hispanic / Latino 18.3% Black / African American 0.7% Asian 10.8% Native American 0.6%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.