Market Research Report
Based on the parameters below, we project this business would break even in 4.2 years with a net present value of $55,063.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$11,889||$17,833||$23,777||$24,871||$26,015|
|Net Cash Flow||-$50,349||$11,889||$17,833||$23,777||$24,871||$104,059|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Inglewood.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- nearby population
- December temperature
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Serving the Inglewood Area.
2656 W Imperial Hwy Inglewood, CA 90303
Whitmore Business Services
15424 Hawthorne Blvd Lawndale, CA 90260
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About Inglewood and its Consumers
Incorporated in 1908, Inglewood is located in Los Angeles County, in Southern California. Inglewood is approximately twenty minutes southwest of Los Angeles, and twenty minutes northeast of Redondo Beach. Inglewood is approximately fifteen minutes from the Pacific Ocean. It is part of the Los Angeles metropolitan area, which is the second largest metropolitan area in the U.S. Inglewood's history started with the Centinela Adobe, which was built in 1834 by the son of a soldier. Inglewood was the first settlement to be created from the 25,000 acre Centinela Ranch. It was established in 1888 shortly after a railroad station had been built in the area. Two schools from the Inglewood Unified School District (IUSD), the Centinela Elementary School and the William H. Kelso Elementary School were named as "California Distinguished Schools". Nearby Los Angeles to the north was ranked as one of the top thirty "Most Fun U.S. Cities" in a 2004 study conducted by Cranium, Inc. Inglewood is 10 minutes east of Los Angeles International airport (LAX). LAX is the world's fifth busiest passenger airport. It also ranks seventh in air cargo tonnage handled.
Incorporated in 1908, Inglewood is located in Los Angeles County, in Southern California. Inglewood is approximately twenty minutes southwest of Los Angeles, and twenty minutes northeast of Redondo Beach. Inglewood is approximately fifteen minutes from the Pacific Ocean. It is part of the Los Angeles metropolitan area, which is the second largest metropolitan area in the U.S. Inglewood's...description source
Population Population (2012) 111,182 Population Density 12,260 ppl/sq mi Population Growth Rate 1.4% Median Income $37,999 Median Age 33.0 Unemployment 13.5% Family Household Percent 68.8% Avg. Household Size 3.0 Avg. House Price $293,300 Foreign Born 28.8% Married 42.0% Cost of Living 69.5%
Demographics White 2.9% Hispanic / Latino 50.6% Black / African American 42.9% Asian 1.3% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.