Market Research Report
Based on the parameters below, we project this business would break even in 2.3 years with a net present value of $243,976.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$36,918||$55,376||$73,835||$77,231||$80,784|
|Net Cash Flow||-$83,360||$36,918||$55,376||$73,835||$77,231||$323,136|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Moreno Valley.
- median income
- July temperature
- August temperature
- gross rent
- population density
- February temperature
- house price
- business activity
- land area
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
22700 Alessandro Blvd Ste A Moreno Valley, CA 92553
25910 Iris Ave Ste 3A Moreno Valley, CA 92551
27150 Eucalyptus Ave Ste C Moreno Valley, CA 92555
23819 Sunnymead Blvd Ste C And D Moreno Valley, CA 92553
Tucker's Tax Service
24104 Sunnymead Blvd Suite A Moreno Valley, CA 92553
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Moreno Valley and its Consumers
Moreno Valley is a city located in Riverside County, California and is part of the San Bernardino-Riverside Metropolitan Area; the city is 19 miles south of downtown San Bernardino, while Riverside lies directly to the west. According to the United States Census Bureau, the city has a total area of 51.5 square miles (133 km2), of which, 51.3 square miles (133 km2) of it is land and 0.2 square miles (0.52 km2) of it is water. A relatively young city, its rapid growth from the 1980s to the early 2000s made it the second-largest city in Riverside County by population, and one of the Inland Empire's population centers. As of the 2010 census, the city's population was 193,365. Neighboring Riverside, California, is the county seat and largest city in the county and the two cities are closely tied. Located just north of Lake Perris, Moreno Valley shares March Joint Air Reserve Base with both Riverside, California, and the city of Perris.
Moreno Valley is a city located in Riverside County, California and is part of the San Bernardino-Riverside Metropolitan Area; the city is 19 miles south of downtown San Bernardino, while Riverside lies directly to the west. According to the United States Census Bureau, the city has a total area of 51.5 square miles (133 km2), of which, 51.3 square miles (133 km2) of it is land and 0.2 square...description source
Population Population (2012) 199,552 Population Density 3,891 ppl/sq mi Population Growth Rate 3.2% Median Income $53,018 Median Age 28.5 Unemployment 12.9% Family Household Percent 83.7% Avg. Household Size 3.7 Avg. House Price $172,200 Foreign Born 23.1% Married 37.9% Cost of Living 59.2%
Demographics White 18.7% Hispanic / Latino 56.6% Black / African American 18.0% Asian 4.7% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.