Market Research Report
Based on the parameters below, we project this business would break even in 3.3 years with a net present value of $273,231.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$49,227||$73,840||$98,453||$102,438||$106,583|
|Net Cash Flow||-$160,676||$49,227||$73,840||$98,453||$102,438||$426,334|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in New York.
- median income
- July temperature
- August temperature
- gross rent
- population density
- land area
- house price
- business activity
- nearby population
- February temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
144 W 14th St New York, NY 10011
Alan H Goldberg CPA
225 W 34th St Suite 1315 New York, NY 10122
Tax Genius Inc
270 W 39th St #602 New York, NY 10018
Timothy S. Hart, Tax Attorney and CPA
1180 Avenue Of The Americas #8 New York, NY 10036
John F Craven CPA LLC
575 Madison Ave 10th Floor New York, NY 10022
TIP: Your market is dominated by regional chains. Consider entering the market with an independant business or a national franchise.
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About New York and its Consumers
New York is the most populous city in the United States and the center of one of the most populous urban agglomerations in the world, the New York metropolitan area. The city is referred to as New York City or the City of New York to distinguish it from the State of New York, of which it is a part. A global power city, New York exerts a significant impact upon commerce, finance, media, art, fashion, research, technology, education, and entertainment. The home of the United Nations Headquarters, New York is an important center for international diplomacy and has been described as the cultural and financial capital of the world. The city's total area is 468.9 square miles (1,214 km2). 164.1 sq. mi (425 km2) of this is water and 304.8 sq. mi (789 km2) is land. The highest point in the city is Todt Hill on Staten Island, which, at 409.8 feet (124.9 m) above sea level, is the highest point on the Eastern Seaboard south of Maine.
New York is the most populous city in the United States and the center of one of the most populous urban agglomerations in the world, the New York metropolitan area. The city is referred to as New York City or the City of New York to distinguish it from the State of New York, of which it is a part. A global power city, New York exerts a significant impact upon commerce, finance, media, art,...description source
Population Population (2012) 8,336,700 Population Density 27,546 ppl/sq mi Population Growth Rate 2.0% Median Income $49,461 Median Age 35.5 Unemployment 8.7% Family Household Percent 59.5% Avg. Household Size 2.6 Avg. House Price $490,900 Foreign Born 37.6% Married 42.6% Cost of Living 85.6%
Demographics White 33.1% Hispanic / Latino 28.8% Black / African American 22.8% Asian 12.7% Native American 0.2%
Market & Regulatory Conditions For New York
Third parties rate New York's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness D Ease of starting a small business D Cost of hiring a new employee B- Overall regulatory friendliness F Friendliness of health and safety regulations D Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations F Publicity of training programs B- Publicity of networking programs C- Current economic health of small business 35th/50 Change in revenue over past 12 months 37th/50 Forecast of small business's future economic health 29th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 40th/50 Cost of Doing Business 50th/50 Economy 34th/50 Infrastructure 38th/50 Workforce 43th/50 Quality of life 21th/50 Technology and innovation 3th/50 Business friendliness 29th/50 Education 1th/50 Cost of living 50th/50 Access to capital 4th/50Source: CNBC (2014)
Tax Friendliness New York Corporate Tax Rate 4.0% Avg Local Corporate Tax Rate in New York 4.5% Avg Combined Corporate Tax Rate 8.5% Overall tax friendliness 49th/50 Corporate tax rank 20th/50 Individual income tax rank 49th/50 Sales tax rank 40th/50 Unemployment insurance tax rank 31th/50 Property tax rank 46th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.