Market Research Report
Based on the parameters below, we project this business would break even in 2.6 years with a net present value of $245,935.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$38,996||$58,494||$77,992||$81,580||$85,332|
|Net Cash Flow||-$99,830||$38,996||$58,494||$77,992||$81,580||$341,329|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Oceanside.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- land area
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
4160 Oceanside Blvd Unit 165 Oceanside, CA 92056
Suzanne Bryant CPA
4263 Oceanside Blvd Oceanside, CA 92056
Campbell Certified Inc
1629 Ord Way Oceanside, CA 92056
Linda Rosso Tax & Accounting
201 Bright Creek Ln Oceanside, CA 92056
QuickBooks "N" More
2108 Via Robles Oceanside, CA 92054
TIP: Your market is dominated by independant companies. Consider entering with a national or regional franchise.
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About Oceanside and its Consumers
Oceanside is a coastal city located on California's South Coast. It is the third-largest city in San Diego County, California. The city had a population of 183,095 at the 2010 census. Together with Carlsbad and Vista, it forms a tri-city area. Oceanside is located just south of Marine Corps Base Camp Pendleton. The Oceanside Pier, first built in 1888 (and now in its sixth incarnation), is one of the longest wooden piers on the western United States coastline at 1,942 feet (592 m). Oceanside is home to Mission San Luis Rey de Francia, one of the Alta California missions.The historic district of Mount Ecclesia, home to the Rosicrucian Fellowship, is noted for its singular architecture and the preservation of nature grounds and gardens, offering a unique meditative walking experience.The California Surf Museum is located in downtown Oceanside.The Oceanside Transit Center provides train services on Amtrak, Metrolink, Coaster, and Sprinter.Oceanside has annually played host to the official start of 3000 mile bicycle race, Race Across America since 2006, usually held in the second week in June. It is considered the world's toughest sporting event by many experts.
Oceanside is a coastal city located on California's South Coast. It is the third-largest city in San Diego County, California. The city had a population of 183,095 at the 2010 census. Together with Carlsbad and Vista, it forms a tri-city area. Oceanside is located just south of Marine Corps Base Camp Pendleton. The Oceanside Pier, first built in 1888 (and now in its sixth incarnation), is one...description source
Population Population (2012) 171,293 Population Density 4,154 ppl/sq mi Population Growth Rate 2.5% Median Income $55,620 Median Age 34.9 Unemployment 7.4% Family Household Percent 68.0% Avg. Household Size 2.8 Avg. House Price $329,700 Foreign Born 22.0% Married 32.2% Cost of Living 67.1%
Demographics White 46.4% Hispanic / Latino 35.1% Black / African American 4.7% Asian 8.0% Native American 0.09%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.