Market Research Report
Based on the parameters below, we project this business would break even in 1.8 years with a net present value of $216,787.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$30,744||$46,115||$61,487||$64,399||$67,448|
|Net Cash Flow||-$56,199||$30,744||$46,115||$61,487||$64,399||$269,792|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Omaha.
- median income
- July temperature
- August temperature
- gross rent
- population density
- land area
- house price
- business activity
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
4708 S 24th St Omaha, NE 68107
3610 Dodge St Ste 201 Omaha, NE 68131
3001 S 144th St Ste 2134 Omaha, NE 68144
7218-7220 Jones St Omaha, NE 68114
2922 S 24th St Omaha, NE 68108
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Omaha and its Consumers
Omaha is the largest city in the state of Nebraska, United States, and is the county seat of Douglas County. It is located in the Midwestern United States on the Missouri River, about 10 miles (16 km) north of the mouth of the Platte River. Omaha is the anchor of the Omaha-Council Bluffs metropolitan area, which includes Council Bluffs, Iowa, across the Missouri River from Omaha. The modern economy of Omaha is diverse and built on skilled knowledge jobs. In 2009, Forbes identified Omaha as the nation's number one "Best Bang-For-The Buck City" and number one on "America's Fastest-Recovering Cities" list. Tourism in Omahabenefits the city's economy greatly, with the annual College World Series providing important revenue and the city's Henry Doorly Zoo serving as the top attraction in Nebraska. According to the 2012 Population Estimates, Omaha's population was 421,570. Including its suburbs, Omaha formed the 60th-largest metropolitan areain the United States in 2013 with an estimated population of 895,151 residing in eight counties.
Omaha is the largest city in the state of Nebraska, United States, and is the county seat of Douglas County. It is located in the Midwestern United States on the Missouri River, about 10 miles (16 km) north of the mouth of the Platte River. Omaha is the anchor of the Omaha-Council Bluffs metropolitan area, which includes Council Bluffs, Iowa, across the Missouri River from Omaha. The modern...description source
Population Population (2012) 421,570 Population Density 3,317 ppl/sq mi Population Growth Rate 3.1% Median Income $45,536 Median Age 33.7 Unemployment 4.9% Family Household Percent 59.3% Avg. Household Size 2.5 Avg. House Price $130,900 Foreign Born 8.7% Married 38.4% Cost of Living 47.9%
Demographics White 68.3% Hispanic / Latino 13.7% Black / African American 12.4% Asian 2.6% Native American 0.5%
Market & Regulatory Conditions For Nebraska
Third parties rate Nebraska's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness A- Ease of starting a small business B+ Cost of hiring a new employee A+ Overall regulatory friendliness B- Friendliness of health and safety regulations D+ Friendliness of employment, labor, and hiring regulations B- Friendliness of tax code B- Friendliness of licensing regulations B Friendliness of environmental regulations C- Friendliness of zoning regulations B+ Publicity of training programs B Publicity of networking programs F Current economic health of small business 1th/50 Change in revenue over past 12 months 1th/50 Forecast of small business's future economic health 1th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 4th/50 Cost of Doing Business 10th/50 Economy 11th/50 Infrastructure 18th/50 Workforce 16th/50 Quality of life 8th/50 Technology and innovation 40th/50 Business friendliness 3th/50 Education 19th/50 Cost of living 21th/50 Access to capital 35th/50Source: CNBC (2014)
Tax Friendliness Nebraska Corporate Tax Rate 5.5% Avg Local Corporate Tax Rate in Nebraska 1.3% Avg Combined Corporate Tax Rate 6.8% Overall tax friendliness 29th/50 Corporate tax rank 31th/50 Individual income tax rank 25th/50 Sales tax rank 27th/50 Unemployment insurance tax rank 13th/50 Property tax rank 39th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.
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