Market Research Report
Based on the parameters below, we project this business would break even in 2.3 years with a net present value of $307,304.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$46,955||$70,432||$93,910||$98,229||$102,748|
|Net Cash Flow||-$109,029||$46,955||$70,432||$93,910||$98,229||$410,992|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Ontario.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- land area
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
120 S San Antonio Ave Ste B Ontario, CA 91762
2503 S Euclid Ave Unit E Ontario, CA 91762
960 N Mountain Ave Ontario, CA 91762
2448 S Vineyard Ave Ste 106 Ontario, CA 91761
1849 E 4th St Ontario, CA 91764
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Ontario and its Consumers
Ontario is a city located in southwestern San Bernardino County, California, United States, 35 miles (56 km) east of downtown Los Angeles. Located in the western part of the Inland Empire region, it lies just east of the Los Angeles county line and is part of the Greater Los Angeles Area. As of the 2010 Census, the city had a population of 163,924, up from 158,007 at the 2000 census, making it the county's fourth most populous city after San Bernardino, Fontana, and Rancho Cucamonga. The city is home to the LA/Ontario International Airport, which is the 15th busiest airport in the United States by cargo carried. Ontario handles the mass of freight traffic between the ports of Los Angeles and Long Beach and the rest of the country. It is also the home of Ontario Mills and former home of the Ontario Motor Speedway.
Ontario is a city located in southwestern San Bernardino County, California, United States, 35 miles (56 km) east of downtown Los Angeles. Located in the western part of the Inland Empire region, it lies just east of the Los Angeles county line and is part of the Greater Los Angeles Area. As of the 2010 Census, the city had a population of 163,924, up from 158,007 at the 2000 census, making it...description source
Population Population (2012) 167,211 Population Density 3,348 ppl/sq mi Population Growth Rate 2.0% Median Income $49,713 Median Age 30.7 Unemployment 11.4% Family Household Percent 79.2% Avg. Household Size 3.6 Avg. House Price $233,300 Foreign Born 30.3% Married 36.0% Cost of Living 60.9%
Demographics White 15.9% Hispanic / Latino 73.2% Black / African American 4.4% Asian 4.1% Native American 0.04%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.