Market Research Report
Based on the parameters below, we project this business would break even in 3.2 years with a net present value of $154,884.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$27,370||$41,056||$54,741||$57,259||$59,893|
|Net Cash Flow||-$87,801||$27,370||$41,056||$54,741||$57,259||$239,572|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Orange.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- nearby population
- December temperature
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1914 W Orangewood Ave Ste 202 Orange, CA 92868
146 S Main St Unit 1A Orange, CA 92868
In Balance Bookkeeping Services
1634 E Santa Ana Canyon Rd Orange, CA 92865
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About Orange and its Consumers
The city of Orange is located in Orange County, California. It is approximately 3 miles (4.8 kilometers) north of the county seat,Santa Ana. Orange is unusual in that many of the homes in its Old Town District were built prior to 1920; whereas many other cities in the region demolished such houses in the 1960s, Orange decided to preserve them. The small affluent city of Villa Park is surrounded by the city of Orange. The population was 136,416 at the 2010 census. Orange is home to parks, lakes, a small zoo, a university, and a wildlife sanctuary. The Outlets at Orange, a large, outdoor shopping and entertainment center, is located on the western edge of the city. It features Old Navy, Hollister, Ann Taylor Factory Store, and Saks Fifth Avenue OFF 5th as well as high quality entertainment venues including AMC Theatres, Dave & Buster's, Vans Skatepark and Lucky Strike Bowling Center.
The city of Orange is located in Orange County, California. It is approximately 3 miles (4.8 kilometers) north of the county seat,Santa Ana. Orange is unusual in that many of the homes in its Old Town District were built prior to 1920; whereas many other cities in the region demolished such houses in the 1960s, Orange decided to preserve them. The small affluent city of Villa Park is surrounded...description source
Population Population (2012) 139,419 Population Density 5,622 ppl/sq mi Population Growth Rate 2.2% Median Income $70,523 Median Age 35.9 Unemployment 6.0% Family Household Percent 72.1% Avg. Household Size 3.0 Avg. House Price $486,100 Foreign Born 25.5% Married 38.4% Cost of Living 65.3%
Demographics White 46.7% Hispanic / Latino 38.0% Black / African American 1.1% Asian 12.3% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.