Market Research Report
Based on the parameters below, we project this business would break even in 3.2 years with a net present value of $130,407.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$23,068||$34,602||$46,137||$48,259||$50,479|
|Net Cash Flow||-$74,131||$23,068||$34,602||$46,137||$48,259||$201,915|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Roseville.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- land area
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1259 Pleasant Grove Blvd Ste 120 Roseville, CA 95678
1026 Douglas Blvd Roseville, CA 95678
3017 Douglas Blvd, Ste 300 Roseville, CA 95661
Suppliers & Service Providers Contact List
Free help for entrepreneurs
Our professionals can help you get your business going.
We can help with your business plan! We have expertise and datasets.
Get business insurance for your venture
Find great rates on business insurance.
Connect with audiences in a whole new way
The easiest way to access consumer data and survey communities in real time.
About Roseville and its Consumers
Roseville is the largest city in Placer County, California,United States, located in the metropolitan area of Sacramento. As of 2012, the population was estimated to be 126,323 Roseville's population is expected to reach 133,680 by 2015. Interstate 80 runs through Roseville and State Route 65 runs through part of the northern edge of the City. The city of Roseville has a variety of businesses located in it. It has encouraged the addition of large retail centers, including one of the largest Auto Malls in the country, which contributes significantly to sales tax receipts at the city and county level. Revenue from sales tax has been a main reason why the City of Roseville has been able to keep up the city's infrastructure as the population has dramatically increased. This environment has produced a mix of housing, small and large employers, as well as shopping opportunities. A popular water park, Roseville Golfland SunSplash, is also located in Roseville.
Roseville is the largest city in Placer County, California,United States, located in the metropolitan area of Sacramento. As of 2012, the population was estimated to be 126,323 Roseville's population is expected to reach 133,680 by 2015. Interstate 80 runs through Roseville and State Route 65 runs through part of the northern edge of the City. The city of Roseville has a variety of businesses...description source
Population Population (2012) 124,519 Population Density 3,437 ppl/sq mi Population Growth Rate 4.8% Median Income $75,184 Median Age 37.1 Unemployment 7.9% Family Household Percent 68.9% Avg. Household Size 2.6 Avg. House Price $307,500 Foreign Born 10.6% Married 25.9% Cost of Living 51.7%
Demographics White 71.0% Hispanic / Latino 14.6% Black / African American 1.8% Asian 8.2% Native American 0.5%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.