Market Research Report
Based on the parameters below, we project this business would break even in 2.3 years with a net present value of $205,467.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$31,053||$46,579||$62,106||$64,963||$67,951|
|Net Cash Flow||-$69,869||$31,053||$46,579||$62,106||$64,963||$271,804|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in San Bernardino.
- July temperature
- median income
- August temperature
- gross rent
- population density
- February temperature
- business activity
- house price
- land area
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1558 E Highland Ave 24 Del Rosa San Bernardino, CA 92404
1136 N Mount Vernon Ave Ste 204 San Bernardino, CA 92411
5244 University Pkwy Ste G San Bernardino, CA 92407
707 W 2nd St Ste F San Bernardino, CA 92410
397 W Highland Ave Ste B San Bernardino, CA 92405
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About San Bernardino and its Consumers
San Bernardino is a city located in the Riverside-San Bernardino metropolitan area (sometimes called the "Inland Empire"). It serves as the county seat of San Bernardino County, California, United States. As one of the Inland Empire's anchor cities, San Bernardino spans 81 square miles (210 km2) on the floor of the San Bernardino Valley, and has a population of 209,924 as of the 2010 census. San Bernardino is the 17th largest city in California, and the 99th largest city in the United States. San Bernardino is home to multiple diplomatic missions for the Inland Empire, being only one of only four California cities with multiple consulates (the three other cities being Los Angeles, San Diego and San Francisco). California State University, San Bernardino is located in the northeastern part of the city. The university also hosts theCoussoulis Arena. Other attractions in San Bernardino include ASU Fox Theatre, the McDonald's Museum, which is located on the original site of the world's first McDonald's (at 34.1255°N 117.2946°W), California Theatre, the San Bernardino Mountains, and San Manuel Amphitheater, the largest outdoor amphitheater in the United States.
San Bernardino is a city located in the Riverside-San Bernardino metropolitan area (sometimes called the "Inland Empire"). It serves as the county seat of San Bernardino County, California, United States. As one of the Inland Empire's anchor cities, San Bernardino spans 81 square miles (210 km2) on the floor of the San Bernardino Valley, and has a population of 209,924 as of the 2010 census....description source
Population Population (2012) 213,295 Population Density 3,602 ppl/sq mi Population Growth Rate 1.6% Median Income $35,118 Median Age 28.8 Unemployment 14.5% Family Household Percent 75.1% Avg. Household Size 3.4 Avg. House Price $138,600 Foreign Born 22.5% Married 43.0% Cost of Living 59.0%
Demographics White 18.9% Hispanic / Latino 58.3% Black / African American 14.9% Asian 4.2% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.