Market Research Report

Accounting Firm opportunities in Santa Rosa, CA
$51,979 Potential Yearly Earnings What's this number?
$151,975 Net Present Value What's this number?

  Financial Projections

Based on the parameters below, we project this business would break even in 3.0 years with a net present value of $151,975.

Net Cash Flow over 5 years

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Net Revenues $259,893 $389,839 $519,786 $543,696 $568,706
Net Costs $233,904 $350,856 $467,807 $489,327 $511,836
Net Operating Profits $25,989 $38,984 $51,979 $54,370 $56,871
Capital
      Startup Cost -$78,463
      Terminal Value $170,612
Net Cash Flow -$78,463 $25,989 $38,984 $51,979 $54,370 $227,482

Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.

Financial Parameters

Change these parameters to customize your financial model

  Statistical Analysis
How is this opportunity calculated?

The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Santa Rosa.

  1. median income
  2. July temperature
  3. August temperature
  4. gross rent
  5. population density
  6. house price
  7. business activity
  8. February temperature
  9. land area
  10. nearby population

  Competitors

Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.

FiveStar Business Services Local Competitor
1525 4th St Santa Rosa, CA 95404

Gibson Accounting Inc Local Competitor
422 Larkfield Ctr Santa Rosa, CA 95403

Montgomery Taylor & Co Local Competitor
2880 Cleveland Ave Ste 2 Santa Rosa, CA 95403

Accountable Solutions Local Competitor
2235 Challenger Way Santa Rosa, CA 95407

Bollinger Glenn Guattery Gunn & McAravy LLP Local Competitor
111 Santa Rosa Ave Santa Rosa, CA 95404

TIP: Your market is dominated by independant companies. Consider entering with a national or regional franchise.

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  About Santa Rosa and its Consumers

140 140

Santa Rosa is the county seat of Sonoma County, California United States. The 2012 census reported a population of 170,685. Santa Rosa is the largest city in California's North Coast, Wine Country and the North Bay; the fifth most populous city in the San Francisco Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 26th most populous city in California. Due to its population, much of Santa Rosa's remaining undisturbed area is on its urban fringe. However, the principal wildlife corridors of Santa Rosa Creek and its tributaries, flow right through the heart of the town. Great blue herons, great egrets, snowy egrets and black-crowned herons nest in the trees of the median strip on West Ninth Street as well as along Santa Rosa Creek and downtown. Deer often are spotted roaming the neighborhoods nearer the eastern hills, as deep into town as Franklin Avenue and the McDonald area; rafters of wild turkeys are relatively common in some areas, and mountain lions are occasionally observed within the city limits.

Santa Rosa is the county seat of Sonoma County, California United States. The 2012 census reported a population of 170,685. Santa Rosa is the largest city in California's North Coast, Wine Country and the North Bay; the fifth most populous city in the San Francisco Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 26th most populous city in California. Due to its...

description source
  • Population
    Population (2012) 170,685
    Population Density 4,133 ppl/sq mi
    Population Growth Rate 1.7%
    Median Income $60,730
    Median Age 36.0
    Unemployment 7.1%
    Family Household Percent 61.7%
    Avg. Household Size 2.6
    Avg. House Price $359,200
    Foreign Born 17.9%
    Married 31.7%
    Cost of Living 67.8%
  • Average Temperature
    January 49.1°F 9.5°C
    February 52.2°F 11.2°C
    March 54.8°F 12.7°C
    April 57.6°F 14.2°C
    May 61.4°F 16.3°C
    June 65.9°F 18.8°C
    July 67.3°F 19.6°C
    August 67.7°F 19.8°C
    September 67.4°F 19.7°C
    October 63.1°F 17.3°C
    November 54.8°F 12.7°C
    December 49.0°F 9.4°C
  • Demographics
    White 60.1%
    Hispanic / Latino 27.9%
    Black / African American 2.5%
    Asian 5.8%
    Native American 0.5%

  Market & Regulatory Conditions For California

Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.

  • Small-Business Friendliness
    Overall small business friendliness F
    Ease of starting a small business D
    Cost of hiring a new employee C-
    Overall regulatory friendliness F
    Friendliness of health and safety regulations F
    Friendliness of employment, labor, and hiring regulations F
    Friendliness of tax code F
    Friendliness of licensing regulations F
    Friendliness of environmental regulations D
    Friendliness of zoning regulations D
    Publicity of training programs C-
    Publicity of networking programs D+
    Current economic health of small business 40th/50
    Change in revenue over past 12 months 40th/50
    Forecast of small business's future economic health 35th/50
    Source: Thumbtack.com (2012)
  • Business Friendliness
    Overall Business Friendliness 32th/50
    Cost of Doing Business 48th/50
    Economy 9th/50
    Infrastructure 24th/50
    Workforce 36th/50
    Quality of life 23th/50
    Technology and innovation 1th/50
    Business friendliness 48th/50
    Education 26th/50
    Cost of living 47th/50
    Access to capital 1th/50
    Source: CNBC (2014)
  • Tax Friendliness
    California Corporate Tax Rate 7.5%
    Avg Local Corporate Tax Rate in California 0.9%
    Avg Combined Corporate Tax Rate 8.4%
    Overall tax friendliness 48th/50
    Corporate tax rank 34th/50
    Individual income tax rank 50th/50
    Sales tax rank 42th/50
    Unemployment insurance tax rank 14th/50
    Property tax rank 14th/50
    Source: Tax Foundation (2015)

  Suggested Cities & Businesses

The following cities have the highest PYE for Accounting Firm within 500 miles of Santa Rosa based on a number of market characteristics. See More Results

The following businesse types have the highest PYE in Santa Rosa. See More Results