Market Research Report
Based on the parameters below, we project this business would break even in 1.9 years with a net present value of $151,947.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$21,984||$32,977||$43,969||$45,754||$47,611|
|Net Cash Flow||-$41,858||$21,984||$32,977||$43,969||$45,754||$190,442|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Savannah.
- July temperature
- median income
- August temperature
- gross rent
- population density
- land area
- house price
- February temperature
- business activity
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
1915 E Victory Dr Savannah, GA 31404
4501 Montgomery St Ste C Savannah, GA 31405
171 Haley Ave Bldg 1286 Savannah, GA 31409
TIP: Your market is dominated by national chains. Consider entering the market with an independant business or a regional franchise.
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About Savannah and its Consumers
The city of Savannah, Georgia, county seat of Chatham County, is situated at the mouth of the Savannah River, near the South Carolina border. Interstate I-95 runs west of the city, while Interstates I-16 and I-516 run through it. Savannah is also serviced by U.S. Routes 17 and 80; and by Georgia State Highway 21. Savannah/Hilton Head International Airport is located just west of the city. The beauty of Savannah is reflected not only in its dazzling architecture but also in the many artistic and cultural options it offers. One of the nation's oldest public museums is the Telfair Museum of Art, which is only a short walk from the Ralph Mark Gilbert Civil Rights Museum, the historic King-Tisdell Cottage, and the birthplace of Girls Scouts founder Juliette Gordon Low. Every spring Savannah hosts the Savannah Music Festival, one of the nation's most distinctive musical arts events. The Festival, which lasts two weeks, draws tens of thousands and features 100 world-class musical events staged in a variety of venues throughout the city's historic district.
The city of Savannah, Georgia, county seat of Chatham County, is situated at the mouth of the Savannah River, near the South Carolina border. Interstate I-95 runs west of the city, while Interstates I-16 and I-516 run through it. Savannah is also serviced by U.S. Routes 17 and 80; and by Georgia State Highway 21. Savannah/Hilton Head International Airport is located just west of the city. The...description source
Population Population (2012) 142,022 Population Density 1,376 ppl/sq mi Population Growth Rate 4.2% Median Income $36,760 Median Age 31.1 Unemployment 10.4% Family Household Percent 57.0% Avg. Household Size 2.4 Avg. House Price $133,700 Foreign Born 4.2% Married 45.1% Cost of Living 49.9%
Demographics White 36.2% Hispanic / Latino 4.7% Black / African American 54.9% Asian 2.0% Native American 0.2%
Market & Regulatory Conditions For Georgia
Third parties rate Georgia's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness A Ease of starting a small business A Cost of hiring a new employee B Overall regulatory friendliness B+ Friendliness of health and safety regulations B+ Friendliness of employment, labor, and hiring regulations A- Friendliness of tax code B Friendliness of licensing regulations B Friendliness of environmental regulations B- Friendliness of zoning regulations B Publicity of training programs B+ Publicity of networking programs A Current economic health of small business 31th/50 Change in revenue over past 12 months 39th/50 Forecast of small business's future economic health 8th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 1th/50 Cost of Doing Business 20th/50 Economy 3th/50 Infrastructure 1th/50 Workforce 1th/50 Quality of life 32th/50 Technology and innovation 16th/50 Business friendliness 14th/50 Education 32th/50 Cost of living 22th/50 Access to capital 11th/50Source: CNBC (2014)
Tax Friendliness Georgia Corporate Tax Rate 4.0% Avg Local Corporate Tax Rate in Georgia 3.0% Avg Combined Corporate Tax Rate 7.0% Overall tax friendliness 36th/50 Corporate tax rank 8th/50 Individual income tax rank 42th/50 Sales tax rank 17th/50 Unemployment insurance tax rank 36th/50 Property tax rank 30th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.