Market Research Report
Based on the parameters below, we project this business would break even in 1.9 years with a net present value of $208,635.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$29,939||$44,908||$59,878||$62,632||$65,513|
|Net Cash Flow||-$56,824||$29,939||$44,908||$59,878||$62,632||$262,053|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Stockton.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- business activity
- land area
- February temperature
- nearby population
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
Craig V Sands Accountancy Corporation
2529 W March Ln Stockton, CA 95207
Blomberg & Griffin Accountancy
1013 N California St Stockton, CA 95202
Wardell & Rall Accountancy Corporation
3031 W March Ln (320 E) Stockton, CA 95219
Iacopi Lenz and Company
3031 W March Ln Stockton, CA 95219
Jim W. Love CPA
5250 Claremont Ave Ste#142 Stockton, CA 95207
TIP: Your market is dominated by independant companies. Consider entering with a national or regional franchise.
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About Stockton and its Consumers
Stockton is a city in Northern California and the county seat of San Joaquin County. Stockton has a population of 291,707 according to the 2010 United States Census and is the 13th largest city in California. Stockton is situated amid the farmland of California's Central Valley. Interstate 5 and State Route 99, California's major north-south corridors, pass through the city. Stockton is connected westward with the San Francisco Bay by the San Joaquin River's 78 mile channel, and is, with Sacramento, one of California's two inland sea ports. In and around Stockton are thousands of miles ofwaterways and rivers which make up the California Delta. The city hosts the annual Asparagus Festival and is the location of Haggin Museum, an art and history museum built in Victory Park in 1931. The museum displays 19th and 20th century works of art and houses local historical exhibits. For much of the later 19th century, starting with the Gold Rush, Stockton was one of the largest cities in California, for a while the third largest city.
Stockton is a city in Northern California and the county seat of San Joaquin County. Stockton has a population of 291,707 according to the 2010 United States Census and is the 13th largest city in California. Stockton is situated amid the farmland of California's Central Valley. Interstate 5 and State Route 99, California's major north-south corridors, pass through the city. Stockton is...description source
Population Population (2012) 297,984 Population Density 4,831 ppl/sq mi Population Growth Rate 2.2% Median Income $44,310 Median Age 32.3 Unemployment 9.5% Family Household Percent 72.6% Avg. Household Size 3.17 Avg. House Price $157,000 Foreign Born 26.2% Married 42.9% Cost of Living 49.8%
Demographics White 20.6% Hispanic / Latino 43.2% Black / African American 10.7% Asian 20.6% Native American 0.4%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.