Market Research Report
Based on the parameters below, we project this business would break even in 3.2 years with a net present value of $220,175.
Net Cash Flow over 5 years
|Year 0||Year 1||Year 2||Year 3||Year 4||Year 5|
|Net Operating Profits||$39,198||$58,797||$78,397||$82,003||$85,775|
|Net Cash Flow||-$127,383||$39,198||$58,797||$78,397||$82,003||$343,099|
Startup costs are estimated as the larger of PYE and median income multiplied by the cost of living in the city. The positive cash flows in years 1 to 5 are estimated from the PYE. The first year is discounted by 50%, the second year is discounted by 75%, the fourth through tenth years are inflated according to a growth rate estimated from the GDP growth rate of the state. The profit margin is defaulted 10%. In year 5 a “terminal value” equal to the year 5 net operating income times three is added. The hurdle rate is defaulted to 15%. All values are net of taxes.
How is this opportunity calculated?
The following ten market factors are the most important determinants used to calculate the need for businesses of this type in Thousand Oaks.
- median income
- July temperature
- August temperature
- gross rent
- population density
- house price
- February temperature
- business activity
- land area
Accounting firms or individuals that provide accounting, tax filing, or related financial services to clients.
Serving the Thousand Oaks Area.
Hutchinson & Bloodgood LLP
Serving the Thousand Oaks Area.
Bookkeeping Express FDC Business Services
Simi Valley, CA 93065
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About Thousand Oaks and its Consumers
Thousand Oaks, California is located in a area of California that is expanding quickly. In fact, Thousand Oaks is one of the fastest-growing cities in the country, with a population increase of 35% between 1980 and 1990. The city was once a stagecoach stop in 1874, when it was known as the Conejo Valley. The area is home to California Lutheran College. Thousand Oaks is commonly referred to as 'T.O.' by locals. The city is named for the numerous varieties of oak trees that inhabit the valley, and it is part of the Conejo Valley, which includes cities like Newbury Park and Westlake Village. The Thousand Oaks area has a wide variety of arts, literature, and music that elevate its cultural standing. The city is known for its artistic expression and cultural diversity, with numerous arts foundations helping artists add to the community. The Thousand Oaks Civic Arts Plaza opened in 1994 and now hosts a wide range of events, including national touring presentations, Broadway musicals, contemporary entertainers, and symphony concerts. The Fred Kavli Theatre for the Performing Arts hosts productions as well as musical and vocal concerts.
Thousand Oaks, California is located in a area of California that is expanding quickly. In fact, Thousand Oaks is one of the fastest-growing cities in the country, with a population increase of 35% between 1980 and 1990. The city was once a stagecoach stop in 1874, when it was known as the Conejo Valley. The area is home to California Lutheran College. Thousand Oaks is commonly referred to as...description source
Population Population (2012) 128,412 Population Density 2,333 ppl/sq mi Population Growth Rate 1.4% Median Income $96,943 Median Age 41.3 Unemployment 6.2% Family Household Percent 72.8% Avg. Household Size 2.7 Avg. House Price $588,600 Foreign Born 17.2% Married 29.2% Cost of Living 68.9%
Demographics White 70.2% Hispanic / Latino 16.8% Black / African American 1.2% Asian 8.6% Native American 0.2%
Market & Regulatory Conditions For California
Third parties rate California's business and regulatory conditions according to their own methods. We report them here for informational purposes.
Small-Business Friendliness Overall small business friendliness F Ease of starting a small business D Cost of hiring a new employee C- Overall regulatory friendliness F Friendliness of health and safety regulations F Friendliness of employment, labor, and hiring regulations F Friendliness of tax code F Friendliness of licensing regulations F Friendliness of environmental regulations D Friendliness of zoning regulations D Publicity of training programs C- Publicity of networking programs D+ Current economic health of small business 40th/50 Change in revenue over past 12 months 40th/50 Forecast of small business's future economic health 35th/50Source: Thumbtack.com (2012)
Business Friendliness Overall Business Friendliness 32th/50 Cost of Doing Business 48th/50 Economy 9th/50 Infrastructure 24th/50 Workforce 36th/50 Quality of life 23th/50 Technology and innovation 1th/50 Business friendliness 48th/50 Education 26th/50 Cost of living 47th/50 Access to capital 1th/50Source: CNBC (2014)
Tax Friendliness California Corporate Tax Rate 7.5% Avg Local Corporate Tax Rate in California 0.9% Avg Combined Corporate Tax Rate 8.4% Overall tax friendliness 48th/50 Corporate tax rank 34th/50 Individual income tax rank 50th/50 Sales tax rank 42th/50 Unemployment insurance tax rank 14th/50 Property tax rank 14th/50Source: Tax Foundation (2015)
Resources to Get Started
Now that you have a potential location and idea for your business, here is a list of helpful resources you may need to get started.